
First Penguin edition, 1966; cover design by C/F/F/G.
A minor by-product of the Cold War was the emergence of brainwashing as a device, or a theme, of literature - the somewhat hyperbolic assumption being that modern psychological techniques made it possible to alter or erase memories, beliefs, an entire personality. O'Brien's interrogation of Winston Smith in Nineteen Eighty-Four (1949) was an early instance; in Nigel Dennis's Cards of Identity (1955), the members of the Identity Club have the unnerving hobby of picking up passers by and turning them into servants (more on that in a week or two). Other treatments were less concerned with the philosophical implications: an early variation on the theme crops up in Operation Pax (1951), one of Michael Innes's more thrillerish adventures, in which the villain has perfected a means - chemical, I think - of reducing nations to a state of passive subservience; Richard Condon's The Manchurian Candidate (1959) revolved around the brainwashing of a platoon of GIs by North Korea, with one of them being turned into a sleeper assassin; and Len Deighton's The IPCRESS File (1962): the title is derived from a supposed acronym for Induction of Psycho-neuroses by Conditioned Reflex under strESS, and the brainwashing of the narrator is the book's climax. In The Man with the Golden Gun (1965), published after Ian Fleming's death, Bond is brainwashed into trying to assassinate M; but the vogue was already fading.
The Dog It Was that Died was published in 1962, the year of The IPCRESS File and the first film adaptation of The Manchurian Candidate. The protagonist is "Roger Farrar", a mildly overweight academic living in Dublin and researching the innocuous topic of the Irish use of the English language; but from the start it's clear that this isn't his real name, that he is on the run from something sinister back in England. In his previous life, Farrar worked at the Institute for Human Relations in Leeds, ostensibly an anodyne academic institution, in fact a government-backed centre for developing techniques to terrorise and control whole populations - brainwashing on the grand scale; now his employer, a fat functionary called Bosenwhite, wants him back.
I bought the book for its cover, not expecting much from the story, but really it's very good. True, the book's grand surprise, saved up for the last page - just who is Bosenwhite's agent in Dublin? - turns out to be no surprise at all; the details of the Institute's work kept too vague to makes Farrar's moral revulsion seem understandable. But many aspects of the book are briliantly done: Farrar's confusion and frustration as he feels his way into the arts of evasion and deceptions; the quaint pace and politeness of Dublin life, presented as an attractive alternative to English utilitarianism; the way Bosenwhite's bureaucratic good manners elide into chuckling sadism; a climactic brainwashing scene. I think I detect the influence of Michael Innes in the way the story combines ingenuity, whimsicality and existential anxiety; but it lacks the silliness and bagginess that often disfigure Innes.
The cover is a little mystifying, but still brilliant. C/F/F/G was Crosby/Fletcher/Forbes/Gill, which only existed under that name for a few months - Gill went off to America, and in the early Seventies the rest of the gang became the design house Pentagram.
Copies aren't that rare - a decent one should set you back less than a fiver. Mine cost a pound, but that was years ago.